Website Marketing Strategy

Website Strategy

I analyse literally hundreds of websites throughout the year to achieve the highest possible understanding of what makes consumers tick when it comes to navigation and aesthetics. What I know without a doubt is that In the present day consumers are a demanding bunch. Information must be accessible quickly; it must be concise and easily digestible.

Website Navigation Strategy

So, before you even think about asking a developer to start constructing a site for your business you need to consider a website navigation strategy to ensure a ‘user friendly’ experience for the user.  This means choosing an appropriate menu bar layout, effective copy structure and the most efficient internal linking strategy. It really does matter where things are placed on a page, good websites are no longer about fancy images or motion graphics, a good website loads quickly and is super user friendly.

Website Marketing Strategy

An integral part of your website marketing strategy is branding. Your website speaks silent words to your audience and is a visual profile of your organisation. Therefore your website needs to reflect the branding of your company and the image you wish to project to your customers and clients.

Search Engine Optimisation (SEO)

Whilst we must consider how your website interfaces with customers and clients, we also need to ensure your website is visible enough for them to find you in the first place. SEO is a the most important aspect of your website marketing strategy and every detail of the website is considered with SEO in mind. I always aim for maximum indexibility. This means optimising the web pages so that search engine spiders can index them efficiently and with a clear understanding of the subject matter. This will allow search engines to  match up your pages with relevant user searches.

SEO Keyword Strategy

The crux of SEO is having an effective keyword strategy. Keywords target user searches and allow search engines to direct users to your site. Typically, I devise a mixture of highly searched  keywords and not so obvious (but still relatively highly searched) keywords for each page of your website and work them into headings and copy accordingly.

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How I Devise Your Website Strategy

First and foremost I sit down and listen to exactly what you want to achieve from your website. I obtain a solid understanding of your target audience and the desired message you wish to communicate. From that point I map out your menu structure and produce detailed recommendations for the functionalities and inclusions of your website. I will work with your chosen developer/designer and fully manage the creation of the website. Alternatively I can recommend a web developer from my network of partners.  From conception to implementation, I handle the complete project cycle to deliver your organisation a website fully ready to compete in today’s competitive marketplace.

Contact me now to discuss your website vision.