If I walked in to a bar with Cameron Diaz, Will Smith or even Barack Obama people would want to know who I was, right? I could be an absolute nobo, but the minute I am seen with someone of high-society status my status becomes elevated.
So think about search marketing association in the same way. You need to be jumping into bed with the big boys in order to get noticed. Don’t spend your days link exchanging or backlinking from low-society sites – get with the high rollers, the big PR (page ranking) sites.
5 links with popular sites containing a PR rank between 2 and 9 is far better than 100 links with sites of no status at all. Gaining some link juice from a big player adds to your profile and automatically gives you some authority. Seek out quality sites with whom you can make some relevant link – in terms of content, service or product.
SEO association is no different from becoming a famous actor; it’s who you know and who you are seen with. When people see your link on a reputable site the association button is triggered – this is what I call search marketing association. Like attracts like so get your SEO association in check today and start rubbing shoulders with the right people.
Written by Peter Litchfield
Peter is a copywriter, marketer and communications specialist with over 11 years experience in media related industry. He provides marketing consultancy and strategic copy to companies across Europe, America and Asia.
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