Google Panda Hates Sex But Loves Good Copy

It’s been a while since I have blogged here, and there is good reason for my absence. Thanks to Google Panda, I have been busier than ever. I have been inundated with work from online business owners and Internet Marketers panicking to find a copywriter that can write in line with the new Google Panda requirements.

For those that don’t know, Google Panda is an initiative by the search giant to oust rubbish content from the search engine listings and ensure searchers are only presented with premium rate quality. Panda is ongoing, and the entire algorithm tweaking will comprise a plethora of changes, many of which are to come. All you need to know, however, is that content is not just king, but now lord of the land.

Content farming, scrapping, spinning, copying…all these things are now highly detectable and will be penalised according. Originality and quality has emerged as the future of copy online, and to stay on the right side of the Panda you need to remember a few things when writing content online:

• Don’t copy content from any other site.
• Don’t spin content into barely readable copy.
• Don’t duplicate content within your site pages.
• Don’t write skinny short posts/articles and then plague your pages with adverts in an attempt to lure clicks.
• Compose error free, well presented copy with a relevant title pertaining to the text.
• Use only contextually relevant internal and external links within your copy.
• Don’t spam your page with an unnaturally high keyword density.
• Make sure the copy retains correct spelling, punctuation and grammar.

One might argue that a business should be doing these things anyway, and it would be entirely unprofessional not to follow such guidelines. Well you’d think so. But for a long time, marketers in particular, were so “link focused” that they thought sub-standard content, spun content, copied content and poorly re-written content was acceptable, as long as the clicks were followed by a reasonable number of conversions. Personally I believe that you get what you pay for, and if you hire a copywriter with a solid online/offline marketing background you might pay a little extra, but you will also convert more of those clicks.

But this, my good people, is neither here nor there. For the Panda has spoken, and Google has decided that the arteries of cyberspace have become blocked up with rubbish, and it has started to reflect badly on search listing results. Google wants that top ten to be filled with quality, and the search king doesn’t want users becoming frustrated, bouncing back and forth five times before finding content suited to the requirements of their search and their expectations of quality.

It is the year 2011, and the Internet user is no longer star struck by the marvel that is the “web”. The user is demanding higher standards and has a million versions of the same subject matter to choose from, and Google wants them to have the best, without any fuss. So get chewing your bamboo and editing, or searching for a new copywriter.

Pandas might not enjoy sex, but they love good copy.

Back to the grind…..

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