No, it isn’t a new innovation by Starbucks or a new chain of Google coffee shops. Google Caffeine is the latest Google web indexing system. Quite often the search results you get on Google are up to 2 weeks old, this is do with how the algorithm layers work – but I won’t get technical. Caffeine is set to change the speed and frequency of indexing with real time results up to 50% fresher than the results you see presently.
More Tweets – More Blog Posts
Google Caffeine has been a long time coming and will be a pain in the butt for SEO experts whose clients organic spots could potentially be temporarily stolen by news stories, blog or forum posts. Google are changing the way they search to respond to an ever demanding internet community who require everything instantly – what a demanding bunch we are!
Google are responding to user expectations and bringing the search engine king in line with how the new generation are consuming content. Tweets, blog posts, videos and images have become more than just amateur content, users want to see such content listed as it is created in the search rankings.
So What Does This Mean For Your Website
It means ‘fresh content’ is essential so make sure you hire a decent copywriter because you will be needing an abundance of new blog posts and articles etc. Static websites with aging info should turn off the lights and shut the door behind them – the information super highway is getting faster and information an hour old is, well… old information. Seldom do people read much anyway, so the faster content is rotated the shorter it must become in order to be consumed – perhaps I will cut my blog posts down to 200 instead of 300 -400 words.
The Future of Google Search – Google Caffeine and SEO
Part of the ongoing Caffeine initiative is to change the way results are displayed according to user requirements. Apparently what we type in is not what we actually want, most of the time… Therefore Google is studying how to develop a mathematical model for language to interpret what we are actually searching for. Head of the Google ranking team Amit Singal explained in a recent interview; “When it comes to human language understanding we are still at the toddler stage,” “But over the next ten years we will attain the level of an eight or nine year old. We’ll be able to perfect experiences we don’t fully trust today”. That means speech recognition that works, and putting databases together so that they play nicely”.
This will be another nightmare for SEO specialists targeting specific keywords. How would one know which words to target if Google are secretly interpreting them in their own way? Anyway, this is a long way off, and for now we only have to deal with the new ‘caffeine’ way of interpreting search results.
Written by Peter Litchfield
Peter is a copywriter, marketer and communications specialist with over 11 years experience in media related industry. He provides marketing consultancy and strategic copy to companies across Europe, America and Asia.
Tel (London): 
Email: 
