Blog writing has become a great way of driving traffic to a website, and also an effective way of establishing regular visitors, capturing email addresses and a very important part of a social media marketing (SMM). Most business owners don’t have the time to maintain a blog, and most would be stuck for ideas anyway. Not to mention that blog writing is a skill that requires a unique style of writing that I like to call ‘personal engagement’. For sure, different industries require a different tone, but essentially good blog writing is about making the reader feel you are talking to them personally and entertaining them with your wisdom, humour or wit.
The fact that most websites run a blog means a abundance of blog writing jobs, and that means there is money to be made as a blog writer. But before you go hunting for blog writing jobs, let me give you some sound blog writing tips. Not on how to construct a blog post, but on how to ensure you are good a blog writer and actually earn some money
Once you start getting regular work as a writer you will get referrals. Now referrals are great but they often bring with them a particular amount of obligation. For example, you may have been working for a client with great success. Suddenly she says a friend wants a daily blog written on cake baking. You want to turn it down but could do with the money and you don’t want to disappoint that great client of yours.
…STOP RIGHT THERE.
BE STRONG. Don’t make the mistake of ending up with 5-10 daily blog writing jobs, half of which cause you serious pain because you know nothing about the subject matters and the research takes forever. If I could give you only one blog writing tip it is this: MAKE A LIST of your specialist subjects. A list of things you could write 300 words on efficiently and effectively. Market your services toward those areas of industry – REMEMBER, PEOPLE PAY MORE FOR EXPERTISE.
BLOGGING FOR THE SAKE OF BLOGGING is lose lose. You lose time and money trying to squeeze out something compelling on a subject you know nothing about and have no interest in, and you end up producing something substandard for the client who blames the referee – who in this case is one of your best clients.
Blog writing for hire isn’t always good money, but it’s good bread and cheese money to pay the bills in a bad month, so take on a manageable amount and mix it up with your other writing jobs. But, whatever you do, don’t get bogged down in blogs that take away your time from more lucrative work that you enjoy. Taking on difficult, boring blog writing jobs is stressful and unrewarding. The last thing you want to be feeling is that you might as well return to your old 9 to 5.
Like I always say, discover and target your niche areas. Don’t beat yourself up for turning work down that you don’t feel comfortable with. Become well known for being superb at what you know and take pride in, not average for what you don’t know and hate doing.
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